Why is it that certain people achieve great things? Leadership expert Simon Sinek suggests that there is a pattern of success, which he describes using the Golden Circle: a bull’s eye with “why?” in the middle, followed by “how?” and then “what?” Why does your organization exist, and why should anyone care?
The short and sweet of this talk is that you must be passionate about what you do – you have to know why you do what you do – and success will follow you. Sinek constantly refers to the mantra, “People don’t buy what you do, they buy why you do it.”
In this TED Talk, Sinek uses examples from the past hundred years of people or companies who have chosen to follow this path, or not, and how they have become wildly successful, or not. The twenty minutes to watch this short video are well worth it, as are the comments it generated. Enjoy!